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One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.

General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.

We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.

Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.

The second are will be for actual dating services and be divided accordingly.

This is an ongoing project that I plan to add to regularly.

One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.

Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.

But according to these figures, the average height of a male online dater is 5'10".With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.It’s not clear that the young and perky are the best market for corporate matchmakers.Landscape pictures, according to e Harmony's blog, are more likely to be clicked on than up-and-down or extremely close shots, likely because it gives people a better sense of the person's body, as well as their face. Men and women match quite similarly, with both choosing to drink "socially", exercise "once or twice per week", never smoke and having an average diet (not many vegetarians or fussy eaters here).The differences arise when it comes to personal background and the desire for a family.

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