Double your dating landing page

Imagine if a blog post was printed on a page the size of a giant movie poster.

You would have a heck of a time trying to read the whole thing, having to constantly look back and forth, trying to find the next line.

Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus. Each will get my customary “what I like” and “what I’d change or test” so you can get some ideas and inspiration for your next page.

For everyone else, the faster they can find your phone number and call you, or submit their contact information, the more leads you will collect! Remember, a business’ homepage serves multiple purposes: to introduce the business’ team, blog, variety of services, etc.

Crowded page could use some whitespace: Design principle #4 talks about the use of white space to improve the clarity and reading experience of your page. Firstly, I know people are afraid to remove links (or “leaks” as I call them), but you really don’t need to cite every claim you make at this point. Distractions remove people from the reason *you* have paid them to be here.

By making the page a little longer, Mobile Commons could make each part of the message more clearly chunked into digestible blocks. Removing all links on the page so there is only one action will increase the engagement with the page’s conversion goal, increasing form completions and reducing the bounce rate.

If you stood back and looked at this page, you’d be hard pressed to identify the most important element. The form area: By enhancing the messaging of the form area to explain, and focus on, the purpose of the page, the clarity of communication will improve and encourage more people to complete a form they know will benefit them.

Some of this could be resolved by moving the customer logos to the bottom of the page, potentially in greyscale to prevent them from conflicting with the rest of the page. There are a few things I’d suggest to keep the landing page experience intact. This will also increase the number of relevant and qualified leads.

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